As much as I love heartfelt pop ballads with steady build-ups, Hold It does not do it for me at all. I sincerely hope it does hold "it", whatever it may be, for other people. Sadly, it's such a sub-par song, delivered in a sub-par way. I really hope to hear much better stuff from kinny in the future - there definitely is some potential, but right now as an artiste he is beyond raw.