kinny : Hold It
kinny’s Hold It is a prime example of a young, overly excited songwriter dumping everything into his debut single, destroying it by packing in too many ideas and influences for his music. I admit, I was very confused at the beginning. Is the main thing supposed to be the instrumentation? It sounds like it's going somewhere (very Billy Joel's Just The Way You Are-esque), but everything stays so soft as the vocals come in weirdly loud. It stays that way for a long while, and even when it doesn’t, the vocals are too far forward in the mix and way too dry, leaving the space between the vocals and instrumentation truly jarring.
At the end of the song with the silent/mellow outro, we probably get that he was going for an epic crescendo. However, keeping half of the song at the same intensity level even when all the drums come in, then exploding into a displaced-timing bridge... it's more than haphazard to say the least. It makes us lose interest halfway through the first act, then further confuses us in the second.
As much as I love heartfelt pop ballads with steady build-ups (see: With or Without You by U2), Hold It does not do it for me at all. I sincerely hope it does hold "it", whatever it may be, for other people. Sadly, it's such a sub-par song, delivered in a sub-par way. I really hope to hear much better stuff from kinny in the future - there definitely is some potential, but right now as an artiste he is beyond raw.